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Posts Tagged ‘strategies for success’

What’s the Best Way to Spend My Marketing Budget?

This is the ultimate question, isn’t it? Or maybe it’s “What IS your marketing budget?”  Some businesses devote a percentage of sales to marketing, for example, 3%. This type of guideline is generally created by financial people who often see marketing as an expense, not an income-generator.  When sales dip, marketing budgets also go down.…

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