Marketing
7 Steps to Get and Keep Ideal Clients
How do you get and keep ideal clients? By designing and building the perfect KLT sandwich! You’ve heard of a BLT, but what’s this KLT? K-L-T refers to the Know – Like – Trust factor essential to building and growing your business. How do you make a KLT sandwich? You start with your target market,…
Read Full PostHow to Get More Referrals to Your Ideal Clients
If you’re like most entrepreneurs and small business owners, you would love more referrals. After all, referrals are a big part of your marketing strategy, right? But do you find yourself reluctant to ask for referrals – either because it makes you pushy or needy, or because you aren’t quite sure of what to say?…
Read Full PostDiscovering Your True Wealth
As an entrepreneur or business owner, the journey of discovering your true wealth often takes many twists and turns. This can happen even when you have a map, encountering unexpected roadblocks and detouwers. What if you don’t have a map? Do you have a vague notion of where you’re going or are you just along…
Read Full PostIt’s No Joke — What You Can Learn from Leading Comic Retailers to Grow Repeat Customers in your Design Business
In the comic business, protecting your subscriber base is the most important and often most neglected part of running a store. If you consider the concept in terms of your business, does this sound vaguely familiar? As a business owner, protecting and cultivating your client base is the most important and often most overlook part…
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