Marketing
How to Go From Striving to Thriving
We’ve talked about how to go from tired to inspired by clearing the clutter & making space for that which you desire to enter your life and your creative business. Now I’d like to share some ways to go from striving to thriving. I feel particularly passionate about this, because I know so many of you…
Read Full PostFour Reasons People Fear Niches and How to Get Over It
by Cindy Schulson, Founder of Attract Your Niche Note from Kelly: For more great tips, be sure to check out my interview with Cindy, “The Fastest Path to Ideal Clients and a Targeted List”. If the word “niche” is a dirty word for you or you’re just sick of hearing about it, I totally understand.…
Read Full PostHow to Avoid the Biggest Marketing Mistake Creative Business Owners Make
As creatives, it’s easy to become completely absorbed in our work. After all, what we create is often a direct expression of ourselves – we are the work and it is us to a great extent. And while we want to share our talents and gifts with the world, we frequently revert to a “Field…
Read Full PostThings I Love – Prospective Clients Who Qualify Themselves
While recently enjoying an exquisite fine dining experience, I found myself in the company of creative culinary artisans and creative marketing masters. Each element of the evening’s menu an offer so irresistible, so delectable, so attractive that we wanted them all! Of course, reason won out and we didn’t order them all, but we did…
Read Full PostTips for Creating Content?
Q: “I started a blog and newsletter for my design clients but tend to suffer from writer’s block when it’s time to post or send the newsletter. What tips can you share to help me to continue to create fresh content?” – Anonymous A: This is a question I frequently receive when talking with clients about…
Read Full PostWhat’s the Best Way to Spend My Marketing Budget?
This is the ultimate question, isn’t it? Or maybe it’s “What IS your marketing budget?” Some businesses devote a percentage of sales to marketing, for example, 3%. This type of guideline is generally created by financial people who often see marketing as an expense, not an income-generator. When sales dip, marketing budgets also go down.…
Read Full PostSimple Secrets to Get 3 Clients Now
Are you looking for simple, effective and doable ways to get 3 clients or new projects now? By “now” I mean today and within a week. Are you in? Great! Let me share a few simple secrets, starting with this key point: Know who you’re marketing to. If you haven’t already defined your target market…
Read Full Post7 ½ Proven Strategies to Get More High-Paying Clients
1. Speaking Although many of us are petrified of speaking in front of groups, it is hands down, one of the best ways to get a new client. Why? Because after someone hears you speak, she is much more like to know, like, and trust you. And people only do business with those they know,…
Read Full Post5 Reasons Ideal Clients Aren’t Hiring You
I’ve noticed an interesting trend, even as the economy improves and more creative professionals report sightings of new clients and projects. There is an entire group who continues to commiserate about the lack of clients and projects, citing various reasons such as a recession, the housing slump and a rapidly changing marketplace full of do-it-yourself consumers…
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