Pushing Your Prospects’ Buttons: A 5-Step Copywriting Formula [Podcast #012]

CopywritingFormulawith Debra Jason

Frustrated because your marketing content isn’t converting?

Are you looking to attract new clients?
Do you have a service or product you’re passionate about, but no one seems to be responding?
Perhaps your message isn’t clear. More likely, it’s not captivating, compelling or convincing to the prospects who read it.

As a creative professional – someone who is dedicated to helping others succeed – one of the most important tools you have in offering your programs and services is the content you use to communicate your message.

If your content is not captivating, compelling and converting your prospects into loyal, raving fans, you are NOT alone. Understanding this, and committed to helping you succeed, host Kelly Galea invited Debra Jason to share a copywriting success formula with you on this episode of the Creative in Business Podcast.

Join us as Debra reveals an easy-to-follow 5-step formula designed to help your ideal clients connect with your message – one that reaches out to them and gets them to respond. Entitled “Pushing Your Prospects’ Buttons,” this power-packed session explores how to communicate your passion in a way that transforms your words into results.

Whether you’re writing an online sales page, video sales letter, brochure or other marketing materials, by the end of this session, you’ll understand how you can reach out and:

  • Grab your prospects’ attention.
  • Make them feel you understand their needs.
  • Keep them reading and wanting more.
  • Get them to click on the “buy now” button or pick up the phone and call you.

Ready to discover the one magic bullet for communicating your passion with heart, not hype . . . attracting new clients . . . making a difference in their lives? Listen to this episode by clicking the audio player at the end of this post. 


Debra JasonA recipient of the Rocky Mountain Direct Marketing Association’s (RMDMA) “Creative Person of the Year Award,” Debra Jason started The Write Direction in 1989. Past President of the RMDMA, she is a seasoned copywriter with more than 25 years of experience in the field of direct marketing.

When other writers have researched books on freelance writing and direct mail copy, they often turn to Debra for her input. She has been quoted in The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale by Vickie Taylor; Second Lives: Becoming a Freelance Writer by Bill Harris; Modern Media Writing by Rick Wilber & Randy Miller; Smart Business Solutions: Direct Marketing & Customer Management by Douglas Gantenbein; and Copywriting Success by Darren Andrews.

In 2012, after 10 years living in paradise on the Garden Island of Kauai, HI, Debra returned to Boulder, CO where she first started her business. She inspires heart-centered coaches, business owners and solo-preneurs to communicate their message in a way that captivates & converts their prospects into loyal, raving fans – even if they have struggled with how to put their ideas into words in the past. This way they reach a broader audience and generate more income so that they can live the lifestyle they’ve dreamed about, which is why they went into business for themselves to begin with.

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About the author, Kelly

Kelly Galea is a creative, multi-passionate entrepreneur and luminary blessed with a unique combination of wit, grit, intellect and intuition. She helps you navigate the work-life maze of ever-shifting priorities and transform your life through holistic self-discovery techniques and immersive, fun and magical mini-quests. Working with Kelly will inspire you to unveil, express and celebrate your vital personality and lifestyle preferences to create a more harmonious life.

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