Are you missing any of those things? Here’s the first way you can make it easy for clients to reach you: Cover all the bases, realizing your prospects and clients favor different communication methods. Some will be inclined to call you, others to email, and still others would rather connect through social media.
I recently called our vet to request their email address (as it wasn’t on their business card) so I could send information they had requested. The conversation went something like this.
“We don’t have email.”
“You have a website but no email address?”
“We have no way to get it. Fax it over or put the form in the mail to us.”
I was instantly jettisoned to the early 1990’s and considered finding another vet because they were making it difficult for me to provide them with information they had requested. Your clients may feel the same if you aren’t providing several ways for them to reach you.
Ask clients how they prefer to communicate and receive updates from you. You may be surprised at their answer.
The second way to make it easy for clients to reach you is to include your contact information on all your client touch points. After a recent meeting with a colleague, I sat down to write her a thank you note. When it came time to address it, I reached for the business card she had provided. No mailing address. So I went to her web site. No mailing address. So I Googled both her name and her company name. I found a mailing address, assumed it was for her home and that it was current, and sent the card. Is this how you’re ‘encouraging’ clients to contact you?
Make sure every client touch point – business card, postcards, website, blog, etc. – provides your name, your business name, mailing address, phone and fax numbers, email address and web address.
The third way to make it easy for clients to reach you is to confirm they have in fact reached you or your office when you aren’t available to reply. Take this one step further and let them know when they can expect a response. I can’t tell you how many times I’ve called an individual or a business, reached a generic outbound message, and hoped I was calling the right number. Customize your voice mail message, provide your name and/or company name, let them know when you’ll respond, and even share the other ways they can contact you. The same goes for email and the black hole that consumes so many messages sent. Set up an automated reply with the same sort of contact and response information for your customer support account.
How many times have you ended up hiring someone simply because you could reach them and they followed through? When a client decides it’s time to engage your services, make it easy for them to reach you. It seems like such a simple thing, and the good news is … it is!