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Open 24/7: How to Make Your Business Work for You, Even When You’re Not Working

As entrepreneurs, we decide to venture out on our own primarily for freedom – freedom to control our destiny, our time, our finances, where we live, who we work with. We quickly realize that without a few key things – business systems, a team and resources – our business will control us and rob us of the very things we desired for ourselves as entrepreneurs.

So what’s a busy entrepreneur to do? How do you meet the 24/7 needs of clients and prospects without burning yourself out working for your business?

Here are ideas:

  • Make sure your website answers the questions most frequently asked by clients and prospects.
  • Check that your website provides the information prospects want in order to “try you out”, such as photographs, articles, helpful information and resources.
  • Include an online calendar showing available consultation and appointment times.
  • Have a process in place to allow clients and prospects to schedule appointments and meetings.
  • Include a way for clients to purchase your services, packages and products.
  • Verify contact information. Does your site includes all the ways clients can get in touch with your firm (phone, email, social media)?
  • Have an assistant (local or virtual) who monitors all points of contact and can respond in your absence.
  • Establish a team of interns, assistants and project managers who allow you to focus on being the creative talent.
  • Set up simple systems to manage business operations and processes, including sales and marketing activities, client intake, scheduling, order expediting, and client retention.

By creating systems for success and a business that works for you 24/7, you can meet and exceed client needs with ease, enjoy time invested working on your business, plus take advantage of your increased freedom as an entrepreneur.

About the author, Kelly

Kelly Galea is a creative, multi-passionate entrepreneur and luminary blessed with a unique combination of wit, grit, intellect and intuition. She helps you navigate the work-life maze of ever-shifting priorities and transform your life through holistic self-discovery techniques and immersive, fun and magical mini-quests. Working with Kelly will inspire you to unveil, express and celebrate your vital personality and lifestyle preferences to create a more harmonious life.

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