Interview with Marlys Arnold
Have you been considering doing a display at an upcoming industry conference or expo to promote your business? You need to get the biggest bang for the buck so you can make a great impression and come home with lots of highly qualified leads, which means you can’t go into it with a “Field of Dreams” mentality.
In this episode, learn simple steps from an exhibit marketing expert that you can take before, during and after the event to significantly increase the return on your investment and help guarantee success, including how to:
- Formulate realistic, measurable goals
- Create a buzz prior to the event
- Design an exhibit that attracts the right attendees
- Interact with attendees and gather the most qualified leads
- Unlock the potential in those leads with a strategic follow-up plan
Whether you’re an exhibiting novice or a seasoned pro, selling products or services, you’ll walk away with practical tips you can implement immediately to raise the level of success at your next event. Over the past 15 years, exhibit marketing specialist Marlys Arnold has led workshops for numerous associations and provided exhibitor training for events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications from Kansas City to Australia, as well as traditional and online broadcasts. She’s the author of Build a Better Trade Show Image and the ExhibitorEd Success System, as well as host of the Trade Show Insights blog-cast and founder of the Exhibit Marketers Café.
Prefer to read? A transcript of this episode is available on Amazon.com
What’s your favorite take-away from this episode? Share your comments below.