Have you ever listened to a podcast or an online radio show and thought, “This seems like something I could do, but will it really help to grow my business?”
Not so long ago, I had those thoughts too. I listened to other people’s shows and podcasts, but hosting my own show was a whole different story. I was really intrigued by using radio and podcasts as a vehicle to educate, promote and market. So I made the decision to host my own show, picked a date for the first episode, and figured it out from there! Over a year and dozens & dozens of episodes later, I’m so glad I did. I now have a very clear understanding of the many reasons to design and host your own show as well as the benefits to entrepreneurs and small business owners.
I’d like to share a few with you now. Here are 3 reasons to host your own podcast or radio show:
- Establish Yourself as an ExpertYou have great expertise, so now is the time to share your knowledge with the world. If you’re just starting your business, you may have no idea how to establish yourself as an expert. If you’ve been in business for a while, you may be looking for better results.You can, of course, establish your expert status through traditional networking, writing a book, advertising, and so on. But most of these marketing methods require a considerable amount of time and money. Also, your reach may be rather limited.Using podcasts or online radio shows as a marketing vehicle, you can reach practically anyone in the world who has internet access. You can do so with little or no cost — the technology is rather simple, so you don’t need to hire technical staff. While you need to spend adequate time planning, actually setting up a podcast or online radio show can be done rather quickly. Once you have a process in place, you can set up show episodes within minutes!
- Announce a New Product, Service or EventFor creatives in business who don’t enjoy sales conversations, podcast and radio show episodes are a wonderful way to announce new products, services or events. First, you share great, useful information with your audience, and then you announce your new product, service or event and invite your audience to learn more. Launching your campaign in this way not only adds credibility to your product, but it also builds buzz and generates excitement. If you include a “limited-time offer for today’s listeners only,” you’ll create an added dimension of urgency. Be creative, and you’ll have lots of fun with your show!
- Build Your CommunityOnce you start hosting more and more episodes, you’ll notice people are listening to your show regularly. These are the people who are attracted to your presentation style and what you offer. They’re your “tribe” or community.As described earlier, podcasts and online radio shows easily allow you to share your expertise with the world. They also allow you to showcase your personality and professional traits, making the invisible bond between you and your audience strong.In building your community, you’ll attract more and more ideal clients who are looking to buy your services or products and attend your events!
Hosting your own show is a creative way to grow your business while giving you more freedom, fun and flexibility. As with any marketing strategy, start by identifying your “why.” Determine why you want to host a show and what you’d like to achieve. What’s your why? What are your goals?
We’re talking about this and more on the next episode of the Creative in Business podcast. Click here to learn more.