11 Ways to Firm Up Your Design Business
- Learn from 11 industry experts. Read the book, “The Business of Interior Design: Proven Marketing Secrets to Attract More Clients, Make More Money, Have More Freedom, and Love Being a Designer!” Create your action list, prioritize it, and pick just one thing you can take care of by the end of the week.
- Start an email newsletter or ezine to share what you know about interior design and décor. Let all your clients, past clients, friends and family know about it so they can sign up and receive regular updates.
- Network, mix and mingle and talk up the ways you’re helping clients by providing solutions to their decorating dilemmas. With the holidays coming up, clients are looking for easy ways to get more done as they prepare for the season.
- Reach out and touch someone with a personal call or card. Now reach out to four more by the end of the day. Do this every day for a week.
- Create a system to gather testimonials from happy clients and set a goal to gather 5 testimonials by the end of the week.
- Speak up! Get out there and share what you know by holding a class or workshop. Specialize in holiday décor? Host a trim-a-tree workshop.
- Set up a Facebook page for your interior design, decorating or home staging business.
- Why wait to send holiday greeting cards in December? Send out cards now to your favorite clients and raving fans. Need an occasion? Halloween may be just around the corner – include a treat in your bag of tricks.
- Thinking of forming a joint venture with a company that has the same target market and ideal client? Stop thinking about it and do something! Invite them out to lunch or for a cup of coffee and get busy growing BOTH of your businesses.
- If a picture is worth a thousand words, what is your portfolio saying about you? Are your images professional and representative of your talent or are they lacking impact and amateurish? Arrange a photo session with a professional photographer to feature your favorite project and showcase your skills in a way that honors you and your business.
- Create a picture of what you would like your business to look like in a year from now. What are your revenue goals? How many clients and projects will you have? What new products and services will you add? What clients, products, or services no longer fit that vision and need to be dropped? Get clear on what you want, be specific, write it down, sketch it out, be open to inspiration and guidance, and take action.
About the author, Kelly
Kelly Galea is a creative, multi-passionate entrepreneur and luminary blessed with a unique combination of wit, grit, intellect and intuition. She helps you navigate the work-life maze of ever-shifting priorities and transform your life through holistic self-discovery techniques and immersive, fun and magical mini-quests. Working with Kelly will inspire you to unveil, express and celebrate your vital personality and lifestyle preferences to create a more harmonious life.